Give your viewers insight into your business by providing informative and thoughtful content in this section. Keep in mind that each section you create should answer questions that reveal things like: who you are, what you do, why you deserve their business, how you’re different from your competition, what your expertise is, and more. Use keywords that apply to your industry to help with your SEO – search engines love that! They also love images. Pair your content with imagery to give readers a visual to associate with what you’re telling them.